Picto Print
"Bringing Your Ideas to Life, One Print at a Time."
The Objective
I was tasked with creating a brand identity and logo for a print shop during my time at Millersville University as my final project for one of my classes. The project as a whole required a primary logo, secondary logo, business card, essential mockups for said brand identity (signage and t-shirts were my choosing), website layout, logo kit, and a presentation with all necessary information.
Thumbnails
While working to come up with the concept, I landed on focusing on a camera lens for digital printing instead of a normal paper print shop. The logo turned to a camera lens with the CMYK colors needed to print along with the film underneath to show it is a print shop specializing in film printing.
Before moving forward with designing the other aspects that were needed, I created my logo kit so I had everything I needed in one place. I wanted easy accessibility to all my colors, typography, and logo designs when working forward for the other deliverables that were required. That way I can also narrow down options for how the business card and website need to be made.
Final Logos (3 variations)
